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Saturday, April 12, 2008
Friday, April 11, 2008
inspired by the one who made you.
This April marks 10 years from the date my family's lives changed forever. My Dad, a guy's guy with a love for machinery and motors, was traveling down route 44 on his vintage custom harley, when a mini van took a left and threw him into the guard rail, taking his life.
So why the hell am I writing about that in my blog, 10 years later?
Last night i chilled with a buddy of mine, Matt Nabo, who happens to be an amazing designer/illustrator/creative. The two of us put our heads together and came up with a T-shirt design, marking the 10th anniversary of life without Danny VanderMost.
On May 10th, a bunch of my Dad's friends will ride in his memory from Middleboro, MA, where he raised his kids, to Providence RI, where he grew up. I offered to design a shirt for them to wear as a united front in his honor.
A ton of ideas ran through my head when Matt asked 'well what do you want it to look like?' My dad was a simple guy. He wore a black t-shirt, levis, and a leather jacket almost every day. He had a pet iguana, a garage full of motorcycles, and a 1972 Caddy with a custom paint job. When it comes down to it, my dad was pretty fucking cool. It wasn't going to be hard to create something that symbolized what he represented and make it wearable at the same time.
This is the preliminary design. I have to give Nabo full credit, the man is one talented artist. Check it out, maybe leave a comment or two.
So why the hell am I writing about that in my blog, 10 years later?
Last night i chilled with a buddy of mine, Matt Nabo, who happens to be an amazing designer/illustrator/creative. The two of us put our heads together and came up with a T-shirt design, marking the 10th anniversary of life without Danny VanderMost.
On May 10th, a bunch of my Dad's friends will ride in his memory from Middleboro, MA, where he raised his kids, to Providence RI, where he grew up. I offered to design a shirt for them to wear as a united front in his honor.
A ton of ideas ran through my head when Matt asked 'well what do you want it to look like?' My dad was a simple guy. He wore a black t-shirt, levis, and a leather jacket almost every day. He had a pet iguana, a garage full of motorcycles, and a 1972 Caddy with a custom paint job. When it comes down to it, my dad was pretty fucking cool. It wasn't going to be hard to create something that symbolized what he represented and make it wearable at the same time.
This is the preliminary design. I have to give Nabo full credit, the man is one talented artist. Check it out, maybe leave a comment or two.
Discovering Radiance
Over the past few months I have been busy cutting videos for a Downy campaign. The whole process has ben pretty innovative - user generated/totally interactive/reality tv. What?!
Here's the way it works: Three clothing designers were chosen by GenArt, a leader in up-and-coming art talent. Each clothing designer was assigned a scent from the Downy Radiance Collection, a new line of designer scented fabric softeners. Using the scent as inspiration, the designers would compete to create a collection of clothes inspired by their assigned scent. Here's the twist - the process was completely interactive with the consumer.
The whole thing kicked off with an awesome party in NYC, where major celebs mingled with designers for the launch of the online reality show.
Once the show launched, designers would film the entire process, from inspiration to the actual building of the garmets, and submit weekly videos that consumers would watch online.
It was a two way street - consumers could create moodboards online, answer poll questions, communicate with the dsigners on their mobiles using twitter, and best of all - follow the designers' progress by watching weekly videos posted to the site.
In the end, the process was not only collaborative, but incredibly entertaining for the consumer! The designers came out with AMAZING designs and Downy has started the transformation into a beauty brand. Voting is still open for a few more days, so please go check out the clothing lines and vote for your favorite at www.discoveringradiance.com!
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